It's the "big idea" that started the Chickin Feed brand. I wanted a better way to keep up with what my family was eating so, I took one of the most basic ideas about nutrition - the "Food Pyramid"- broke it down into component parts. Then I designed it so that we didn't mind looking at it each day. We put it on our fridge where we could see it each time we were making a choice about what to eat and voila, the Chickin Feed Nutrition Tracking Board was hatched.

"The board references amounts from the different food groups with tips on portion sizes so it can be adapted to any diet or cultural eating preference. It keeps track of ONE day so you can start fresh every morning (no guilt allowed!). The board also seems like a game to my children. Hey, if I can get them interested in what they are eating and prompt some discussions about healthy eating, then I believe they will make better choices as they grow!" - Leslie Smith Grant, President & Mother Hen